I'm actually very excited for next weeks class. Using a medium format digital camera is something I've been interested in since beginning this course. Having used a film Medium format a few times I have been dying to try out a digital one! I also love HASSELBLADS!! =]
Medium Format Cameras
Brands:
- Hasselblad
- Mamiya
- Bronica
- Rollie
- Pentax
- Fuji
- Fujica
- Linhof
- Horsman
- Arca
The sensor size or size of the film used in medium format cameras is bigger than 35mm cameras allowing much higher quality.
SLR or TLR
Over a century and a half ago, in 1841, in the port city of Gothenburg in western Sweden, the Hasselblad family established its first trading company, F.W. Hasselblad & Co. The location, Gothenburg, with its proximity to the European continent and its historic trade connections with Britain, Holland, Denmark, Germany, and a host of other countries, was ideal for an international import-export firm. F.W. Hasselblad & Co soon became one of Sweden’s most prosperous commerce houses. They also began importing supplies and products for the newly burgeoning field of photography.

Info and Photo from http://www.hasselbladusa.com/

http://www.letsgodigital.org/en/10534/hasselblad_h3d/
Week 3 : 3.3.2011 - Medium Format Cameras

| Some Specs | Camera Type Auto-focus, auto-exposure DSLR Construction One piece stainless steel shell. Die-cast aluminium internal structure Weight 2.3kg Tripod Mount 1/4” and 3/8” sockets Viewfinder Prism finder or waist level finder Focusing Screens Interchangeable with grid type screen available Shutter Type Between the Lens Leaf shutter Shutter Speeds 32 secs to 1/800 sec Flash Sync All shutter speeds Auto Bracketing 2, 3, 5, 7 or9 captures in 1/3, 1/2 or 1EV intervals
|
Workshop 3 - Introduction to the Hasselblads
Equipment: Hasselblad MF Digital Camera, Hasselblad Firewire cable, white balance card, computer with Phocus software.
Task: To gain experience using Hasselblads and Phocus software. To produce two images for use in Time magazine front cover (portrait) and two page spread (landscape). You need to photograph the CEO and one other senior staff member.
Group: Mel, Jos & Tam
Two Photographs
- One full length portrait
- One close up/head and shoulders portrait
- The portrait format must be used for the cover and have room for a title banner at the top.
- The other must be landscape for the double page title spread with space for the title and article.
- One portrait must feature the selected product.
Images
Taken with a Hasselblad H3d2
f3.5 @ 1/125th of a sec with ISO 100
Image 2

Taken with a Hasselblad H3d2
f5.6 @ 1/125th of a sec with ISO 100
Just for fun =]

Questions:
1. Specify the industry sector in which your CEO works
Working in the Photography industry (lighting) for Broncolor.2. Details of the lighting set up
Image 1: We had a lot of trouble with this image and eventually took a different approach which is how we came up with the second image. We had three lights. One to graduate the background. A second coming in from the right to light the face and the last one to the left at the back to give seperation in the hair from the background.
Lighting Diagram
http://www.lightingdiagrams.com/
3. Critique the images in relation to the industry sector selected and how well you met the requirements of the brief.
We left ourselves short of time for this workshop and like most groups only managed to get one portrait done. We had difficulties with our lighting set ups and ended up starting from scratch a few times until we finally found one we liked. We think our photo turned pretty good from an advertising perspective but maybe the lighting was a touch dark on the face. I enjoyed the opportunity to use both the Hasselblad's and the Phocus software and look forward to working with medium format cameras this semester.




